Web Marketing Strategies: Do Your Subheadings Have ‘Header’ Tags To Help Your Web Pages Rank Higher?

Most of you know as part of your web marketing strategies you should be taking advantage of properly using your keyword phrase in your headline. What a lot of people don’t know is that their subheadings should not only contain their keyword phrase but should also be defined by the ‘h2’ tag.

Understanding ‘Header’ tags for better web page optimization. The search engines pay special attention to any ‘header’ which is defined in the source code of a webpage by tags such as these: h1, h2, h3, etc.

The headline of your content would be defined by the ‘h1’ tag, after that you want to use the ‘h2’ tag for any subheadings rather than just making the font type bold. Adding this technique to your web marketing strategies will give you a little extra edge when it comes to ranking higher in the search engines.

If you have a WordPress blog as part of you web marketing strategies here is a quick explanation. Inside the administrative panel of a WordPress blog in the ‘Add New Post’ section the HTML editor will usually only show a single line of icons starting with ‘B’ which will make the highlighted text bold. In order to get the icon for the function that allows you to work with the header tags you’ll have to click on the last icon on the right to get a second row of icons to appear.

When you mouse over this icon you should see the words ‘Kitchen Sink’ pop up in a small grey box, click on that and presto! You can now see and use the other functions of the HTML editor. The icon you are looking for will show as a box with the word ‘Paragraph’ in the bottom row to the left. Clicking on this will give you a drop down menu which will normally show you; ‘Heading 1’ and ‘Heading 2’ etc.

A note of warning when using the ‘h2’ tag in your subheadings as part of your web marketing strategies! You might find it makes your subheadings too big or too small. To address this problem is beyond the scope of this article as it involves understanding source code.

Make good use of the header tags as part of your web marketing strategies. You’ll find it only takes 20 to 30 seconds to do this to further optimize your webpage. That is a very short amount of time when you consider your webpage could be up on the Internet for years.

Stop Taking Chances, Use Web Marketing Strategies

Basically, there are only two major things that happen online, the buying and selling process, aside from establishing long-term relationships with customers. While many leave everything to chance, there is no taking chance when it comes to online selling. It means, some things are not being advertised to them. That’s SEO job not selling but optimizing the site in order to get customers notice you, to become no. 1 in yahoo, MSN and Google and earning bucks.

In addition, people cannot buy products which they do not see as available. A good web design websites can add attraction as well. With that, repeat business will be certain to flow and thus, provide continuity to the other end, especially the selling part. It is also important, not only to sell, but get the satisfaction of these buyers. A deeper understanding of the targets gives more feel for the customers because a seller would know what pleases them. A business, either online or land-based, must be specific on the people it wants to cater to.

Knowing who the customers are, would greatly help in making out which direction to take. A business, either online or land-based, must be specific on the importance of using good web marketing into your online business and see it grow in time. This is the key that unlocks the potential of realizing the sales targets of a company. A deeper understanding of the targets gives greater understanding of the needs of customers. This will in turn, greatly help in making out which direction to take. Almost everybody will agree on the people it wants to cater to. Use significant Web marketing strategy. Be independent in financial matters when you are clearly reaching your goals for sales and profit. Internet marketing will give you a success that you ever wanted.

Web Marketing and SEO

Web Marketing and SEO Promotion are one of the important aspects of any marketing plans. Nowadays, 90% visitors of the website come from search engines like Google, Yahoo & MSN. Web Marketing and SEO are helpful in increasing the visibility on these search engines. SEO is also helpful in bringing targeted traffic to the website and therefore result in improved business opportunities.

Two of the common ways of Web Marketing are as follows:

1) Organic (SEO) optimization
2) Inorganic (SEO) optimization

Organic (SEO) optimization is slow method of web marketing and promotion; it will take 3 to 6 month to get you the right results. It depends on many factors of website e.g.- title, website content, website back link and so on.

Title tag: Title is important section of all website pages. It gives the overall idea about the page of the website. So one should try and keep product or service related keyword in the title tag.

Content: Content is most important section of the entire website. Good content helps in retaining visitors. So write fresh content for the website or keep updating it on a regular basis.

Back Links: A website’s page rank depends on number and quality of back links, Better page rank will in turn help one achieve better ranking in search engines.

Inorganic (SEO) services or paid listing is expensive but fast method of web marketing. In this you will get the result from the starting day. Paid listing is used to increase brand awareness. The website receives greater traffic too. Common examples include PPC campaigns, paid advertisements on Google, Yahoo, MSN and banner advertisements.

Web Marketing is the best option for any online business or company seeking online presence. It is one of the best and economical ways of promoting your company or business globally. Online marketing many a times also proves to the most effective and cost effective way of promoting one’s product and company. However, before you seriously embark upon web marketing be sure that you have identified and have answers to some of the basic questions such as what is your target audience, what is your goal.

In true sense, SEO is one of the most important aspects of web marketing. Services of a good SEO Company can help one in increasing brand awareness through maximum exposure and visibility. So choose the best SEO/Web marketing company according to your requirement and budget.